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Instagram Marketing Strategy by Shopify

hastags Instagram Keyword Search marketing Strategy webstagram

Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your ecommerce business. 

Like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it.

In this post, we will show you how to most effectively use Instagram to increase engagement and build a massive following.

Use The Right Hashtags

Your goal on Instagram is to engage your current audience while also growing your following. Posting new, interesting and engaging photos will satisfy the first requirement but to begin growing you'll find hashtagging your photos to be extremely important. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms. 

So which hashtags should you use?

Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use the right hashtags within your photos, you're much more likely to reach new users and be discovered. 

Here are the current top 20 hashtags on Instagram according to Webstagram:

  • 1.#love 546,312,756 posts
  • 2.#instagood 252,226,047 posts
  • 3.#me 238,166,943 posts
  • 4.#follow 208,003,100 posts
  • 5.#tbt 205,718,608 posts
  • 6.#cute 203,174,797 posts
  • 7.#like 193,577,034 posts
  • 8.#photooftheday 189,818,506 posts
  • 9.#followme 183,736,791 posts
  • 10.#tagsforlikes 171,593,674 posts
  • 11.#happy 165,534,554 posts
  • 12.#beautiful 163,122,231 posts
  • 13.#girl 162,838,871 posts
  • 14.#picoftheday 140,266,148 posts
  • 15.#instadaily 126,075,675 posts
  • 16.#fun 124,017,892 posts
  • 17.#smile 120,121,394 posts
  • 18.#igers 118,454,910 posts
  • 19.#selfie 117,998,320 posts
  • 20.#friends 117,809,423 posts

To see a larger list of the top hashtags, check out the popular tag list on Webstagram and Populargram.

If you looked at the list above and said “But none of those apply to my products or brand”, you're likely correct.

Using hashtags is one thing, using the right tags is a completely other thing. Popular tags like the ones listed above will likely net you additional engagement and likes, however, they will not lead to increased long-term engagement, new interested followers and most importantly, sales.

If you want to tag your photos properly, you'll need to find and use the most relevant hashtags. This means doing the appropriate keyword research to make sure you're using the most relevant hashtags that not only describes your brand, but is also being searched for on Instagram. 

To find relevant hashtags, you’ll want to use a free online program like IconoSquare (formerly Statigram) or Webstagram.

Below, I used Webstagram to find relevant, related and popular hashtags for my men’s accessory brand by searching for key hashtags that are closely related to my brand.

As an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (popularity).

You’ll want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.

Keep in mind that Instagram allows for a maximum of 30 hashtags per post. Additionally, the popular words will change over time, so make sure you revisit your hashtag keywords every few months to make sure you're using the best possible terms.


This is my way of saving this site for future reference. I have no rights to this article. It was shared on Shopify at the Link shared at the beginning of this Blog. I am in no way affiliated. I liked it, thought it to be useful. I myself use Instagram and wanted to re-visit this article. I hope it helps others along the way.

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